by Antoine L. Battle
Each university logo was prominently displayed on TIEC’s retractable banners.
TIEC members’ marketing videos and slides were continuously played on a 60-inch high-definition digital display with a large, elevated floor stand, which provided maximum visibility.
University marketing materials were disseminated to booth visitors interested in connecting with TIEC members.
TIEC collected and forwarded booth visitors’ contact information and areas of interest such as university partnerships, faculty professional development, collaborative research, and virtual exchange.
ABOUT THE AUTHOR:
Antoine L. Battle
Membership Coordinator, Texas International Education Consortium
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